Carolina Aircraft, Inc.

As an aircraft owner you have three basic options when you choose to sell your airplane. You can

  1. Sell your airplane yourself.
  2. Sell or trade your airplane to a Dealer.
  3. Select an Aircraft Broker to sell your airplane.
We will explore each of these options realistically with you, suggest why you should select a quality broker to market your aircraft, and finally suggest why Carolina Aircraft, Inc. will do the best job for you if you own a Beechcraft airplane.

Aircraft Brokerage "Let the Seller Beware": In the USA anyone can sell an airplane. You do not have to have any special training or even a special license to sell an airplane. Anyone with a desk and a telephone can bill themselves as an Aircraft Broker with or without experience or a dealers license and sell an airplane. Like any other business there are excellent brokers and there are those that you should avoid. There are also those who may mean well but who do not have the experience to know what they are doing. Unlike other similar businesses like real estate the Aircraft Brokerage Business is totally unregulated. A broker that does not know what he is doing can often cost you a lot of money and leave you with a expensive learning experience.

Aircraft Broker: A broker is an entity that brings a buyer and seller together to sell an aircraft the broker does not own for a commission.

Aircraft Dealer: A dealer buys aircraft for inventory and is also usually an aircraft broker. Carolina Aircraft, Inc. is both an aircraft dealer and an aircraft broker. Dealers typically have the financial strength to purchase aircraft and take trade-ins if necessary to make a deal.

Advantages: Selling the aircraft yourself seems very attractive because you control the deal and you keep all of the money.

So, why would you do anything else but sell it yourself?

Disadvantages: You would not sell it yourself for the same reason you would not want to trust it to an inexperienced person to sell it. You want results, not expensive lessons to learn how to do something you may only do once or twice in your life. If you are financially stable enough to own an aircraft, your time is valuable.

Here are a few examples we have heard from owners who have tried to sell their own aircraft.

As a favor to one buyer, the seller let him fly the aircraft before completing payment. There was nothing in writing and the prospective buyer had a "Gear Up". Guess what? He walked away from the deal.

A long demonstration trip was flown that resulted in no sale and the seller was left holding the bag for all expenses.

An unscrupulous buyer convinced the seller to bring the airplane for a prebuy to his location. The aircraft was inspected and rejected; however, the seller was faced with the mainenance bill. The owner did not get a deposit and was not reimbursed even for his fuel and pilot expenses.

There are also important factors to consider involving the proper handling of Paperwork, Sales Tax, issues, lien releases, change of title transfer, and contracts that can limit a seller's future legal liability.

Another negative is the time, distraction, and hassle factor of fielding the calls, separating the time wasters from the real prospects, sending out photos, specifications, brochures, log book copies, showing and professionally demonstrating the airplane, making sure it is clean, and following up with the real prospective buyers in a timely manner. These tasks all have to be done and can rob your time from the business that earned you the kind of money required to own and operate an aircraft. You will probably come out far ahead by concentrating on what you do best and letting a professional who is experienced handle the transaction for you.

Conclusion: You might save money selling the aircraft yourself, and there may also be extra risks, but the real question to answer is, Will the money I might save selling this one aircraft earn more money than I can make doing what I do best, running my own business?

Advantages: Time is the major advantage of this option. Carolina Aircraft, Inc. will evaluate your aircraft and make an immediate offer to purchase it for resale if it is a model that we specialize in buying, selling, and brokering. Our offers are subject to a pre-purchase inspection that we can conduct at your location or at our maintenance facility. We take the risk, pay for the maintenance, insurance, hangar, interest, and all of the other expenses associated with ownership. You get your money almost immediately and do not have to hassle with marketing the airplane, having it detailed, or taking any calls.

Disadvantages: We usually will pay about 10-20% less for the airplane than you could get by selling the airplane yourself or through a broker.

Conclusion: If you want your money now, without the hassle of going through the selling process this could be a good option to consider.

Advantages: This option is a reasonable compromise between selling the aircraft yourself and selling it to a dealer. In most cases a quality broker can sell the airplane much faster than an owner. You and the broker have the same interest. The broker makes a commission when your aircraft is sold. The higher the price the higher the commission. A broker wants to sell your airplane as soon as possible because he doesn't get paid until the aircraft is sold.

A quality broker is a marketing expert you trust to act in your best interest. He will report to you regularly. He is like a staff member that works on straight commission, without a salary, without benefits, and doesn't mind that he will be laid off when the airplane sells. You have the benefit of years of experience working for you, experience you couldn't hire in any other manner for so short a time period.

Disadvantages: You could commit your airplane to a group or an individual only to see nothing get done. The broker ties up your valuable asset and then moves on to other business while waiting for someone to walk in and make an offer on an airplane you want sold.

Things could be worse. Some prospects for an airplane may have already had unsatisfactory dealings with a particular broker. The wrong broker can do some troublesome things like misrepresent the aircraft, improperly handle offers, or waste time and money on unnecessary demonstration flights.

Conclusion: A quality broker can be your best option for getting the most money for your airplane with the least amount of risk and trouble. Brokers, however, need to be examined carfully for competence. A broker who is also a dealer has the financial stability to take trade-ins and can offer some advantages over a company that only brokers aircraft. You should select a broker that has experience buying and selling the kind of aircraft you will be selling. A broker cannot be all things to all people. If a broker has no experience with a particular model he will be learning on your airplane at your expense.


We invite you to measure us by the same standards you would meaure any dealer or broker. You may have your own list of standards, but here are a few we would encourage you to examine:

Experience: George Johnson has been a professional Beechcraft Salesman since 1977. George grew up with a father who was also a Beechcraft Salesman. He not only learned about Beechcraft from his father but has factory certified training on all models of Beechcraft. His Son, Derek, is a Third Generation Beechcraft salesman. In 2007 Carolina Aircraft, Inc. added its sixth full time Bonanza / Baron Salesman. We sell more “prime condition” Bonanzas and Barons than anyone.

George worked for a new Beechcraft Dealer from 1977-1991 as an aircraft salesman and knows the Beechcraft product line inside and out. He is known as "The Bonanza Man" and has numerous Sales Awards from the factory for his achievements. These include: Salesman of the Year (most new Beechcraft sold by one salesman) 1984; The Olive Ann Beech Award 1986 & 1987 (Most New Bonanza's Sold - 1986), (Most New King Airs Sold - 1987) plus many other awards - see resume.

Competitive Advantages:

Advertising: Carolina Aircraft, Inc. does more advertising than any other company specializing in Beechcraft Bonanzas and Barons. We keep our ads and marketing efforts updated by using the latest state of the art marketing methods including this web page.

Expertise: Since we specialize in Bonanzas and Barons we know the market better than anyone. We put our money where out mouth is by buying these aircraft for our inventory. Our professional sales consultants are trained on how to present and demonstrate the Bonanza and Baron. They have all attended our Bonanza and Baron training schools.

Bonanza / Baron School: Every Bonanza and Baron we sell comes with “The Bonanza Man’s” famous Bonanza / Baron School. This is a 2 ½ day ground and flight school taught to the Buyer’s individual aircraft. It consists of between 15 to 20 hours of training for the Buyer and is taught by a professional Bonanza / Baron instructor with thousands of hours of experience. Our Bonanza / Baron school is paid out of our commission and adds extra value to your airplane. We want to make sure the Buyer is safe and knows his new airplane. This is not only a valuable service for the buyer it also protects you the seller and Carolina Aircraft, Inc. from potential liability. Our school gives your airplane a competitive advantage compared to all similar competitive aircraft and also can save the Buyer thousands of dollars on his insurance.

Creativity: Creativity is very hard to quantify, however, if you look at this Web Page, our advertising, and talk with our customers you will get a feel for what we can do for you. We have our own Web page plus web pages with several other Aircraft Advertising sources. Due to our extensive advertising our web pages get thousands of hits every day. We generally advertise in the following written and online publications:

Carolina Aircraft, Inc. has an email Newsletter on Yahoo Groups for both the Bonanza and Baron that prospective buyers can subscribe to in order to get immediate notification of new Bonanzas or Barons as soon as they become available and generally before they hit the market. (Send an email to bonanzas-subscribe@yahoogroups.com or baron-subscribe@yahoogroups.com if you wish to notified when a Bonanza or Baron is listed.)

We take quality photos, send out Photo Brochures, evaluate your aircraft, and represent it in the best possible manner. We scan your logbooks so we can email them to prospective buyers or mail them a CD with all of your logbook information. We also have detailing services available and relationships with paint and interior shops that can save you money when your airplane needs refurbishing for resale. We will recommend what you should do to make your airplane bring "top dollar."

Integrity: We have a solid reputation in the aircraft industry. The best way to learn about a dealer or broker's integrity is to ask customers, fellow dealers, competitors and vendors. Trust is a very important thing. It is hard to get but very easily broken. We encourage you to call our references and read some of the unsolicited letters we have received from satisfied customers. Our customers will sell you on Carolina Aircraft, Inc. much better than we can.

Conclusion: If you want to sell a Beechcraft Airplane you should strongly consider Carolina Aircraft, Inc. for the job. We are the best in this market niche. We have a solid reputation built on results for satisfied customers.

Fees: Our minimum brokerage fee is $6,000. We charge 10.5% of the selling price for aircraft under $100,000; 8.5% of the selling price for aircraft from $100,000-150,000; 6.5% of the selling price for aircraft from $150,000-600,000; 5.0% of the selling price for aircraft from $600,000-1,000,000; and 4% of the selling price for sales above $1,000,000. Brokerage fee is based on aircraft in good working order and no damage history. An additional fee of 1% will be applied to all aircraft with damage history.

Piedmont Triad Office

Corporate Office

Cary Sales Office

Piedmont Hawthorne Building

George Johnson

Steve Assaid

6427 Bryan Blvd.

"The Bonanza Man"

steve@carolinaaircraft.com

Greensboro, NC 27409

109 Kelvdon Drive

207 Parkknoll Lane

Toll Free: 866-540-0300

Kernersville, NC 27284

Cary, NC 27519

Tel:  (336) 665-0300

Tel:  (336) 996-4425

Tel:  (919) 387-3937

Fax:  (336) 665-0333

Cell:  (336) 926-0829

Cell:  (919) 801-1158

Fax:  (336) 996-4614

Fax:  (919) 387-1397

SALES CONSULTANTS
George Johnson “The Bonanza Man” Corporate Office 336-996-4425 / Fax 336-996-4614 / Cell 336-926-0829
Steve Assaid - Sales Manager 919-387-3937 / Fax 919-387-1397 / Cell 919-801-1158
Bryan Tuttle - Sales Consultant - GSO Airport Office Cell 336-601-2917
Charlie Davidson - Sales Consultant - GSO Airport Office Cell 252-202-9592